The strongest public proof right now is the SLC Bride rebuild, so we show the work in full: before-and-after screenshots, frozen baselines, benchmark data, and the stack shift underneath it.
Featured proof
The rebuild stripped out the clutter, clarified the value on first view, and moved the project onto a modern stack that is easier to improve over time.
61 -> 86
Mobile Lighthouse score
16.29s -> 4.18s
Largest Contentful Paint
3 median reruns
Benchmark method
This project stripped away promo-heavy clutter, clarified the value proposition, and moved the experience onto a modern Next.js stack that is easier to extend than the legacy WordPress baseline.
This panel stays valid after legacy shutdown because the old numbers are frozen and timestamped while the current build can still be rerun.
| Metric | Legacy | Current | Delta |
|---|---|---|---|
| Performance Score | 61 | 86 | +25 |
| LCP | 16.29s | 4.18s | +12111 |
| INP | n/a | n/a | n/a |
| CLS | 0.15 | 0.00 | +0.1 |
| TTFB | 72ms | 111ms | -39 |
| Metric | Legacy | Current | Delta |
|---|---|---|---|
| Performance Score | 84 | 99 | +15 |
| LCP | 2.54s | 954ms | +1588 |
| INP | n/a | n/a | n/a |
| CLS | 0.00 | 0.00 | -0.0 |
| TTFB | 108ms | 103ms | +4.7 |
| Area | Legacy site | Current site |
|---|---|---|
| Primary message | Generic headline with weak product framing. | Clear value proposition tied to the real next step. |
| Hero actions | Search exists, but the page quickly competes with multiple distractions. | Search, browse, and planning-tool CTAs stay focused on the core job. |
| Overall feel | A directory homepage with too many competing priorities. | A cleaner first impression that feels intentional and easier to trust. |
public/case-studies/benchmarks/slc-bride/raw.The work usually starts with a cleaner product story, a stronger hierarchy, and a better stack underneath so the next version is faster to improve too.