We rebuilt a crowded wedding directory so visitors could find vendors and planning tools more easily. See what changed in the design and how mobile loading improved.
SLC Bride website rebuild
61 -> 86
Mobile Lighthouse
16.29s -> 4.18s
Largest Contentful Paint
3 median reruns
How we measured
Historical Lighthouse lab results captured on March 23, 2026. Inquiry and revenue changes were not measured in this case study.
The scope covered homepage messaging, navigation to search and planning tools, and a rebuild from WordPress to Next.js. The before-and-after views below show the design changes.
These are archived lab measurements from the capture date above, compared with a frozen legacy baseline. They describe this test run, not current visitor experience or sales performance.
| Metric | Legacy | Current | Change (positive is better) |
|---|---|---|---|
| Performance Score | 61 | 86 | +25 pts |
| LCP | 16.29s | 4.18s | +12.11s |
| INP | n/a | n/a | n/a |
| CLS | 0.15 | 0.00 | +0.15 |
| TTFB | 72ms | 111ms | -39ms |
| Metric | Legacy | Current | Change (positive is better) |
|---|---|---|---|
| Performance Score | 84 | 99 | +15 pts |
| LCP | 2.54s | 954ms | +1.59s |
| INP | n/a | n/a | n/a |
| CLS | 0.00 | 0.00 | 0.00 |
| TTFB | 108ms | 103ms | +5ms |
| Area | Legacy site | Current site |
|---|---|---|
| Primary message | Generic headline with weak product framing. | Clear value proposition tied to the real next step. |
| Hero actions | Search exists, but the page quickly competes with multiple distractions. | Search, browse, and planning-tool CTAs stay focused on the core job. |
| Overall feel | A directory homepage with too many competing priorities. | A cleaner first impression that feels intentional and easier to trust. |
public/case-studies/benchmarks/slc-bride/raw.Share your current site and where visitors get stuck. We will recommend a focused next step for improving the experience.